Everyone in home business recognizes that encouraging existing customer to go back to and dedicate to a retail business is much easier and at less cost than attracting a new customer. The trial is to achieve this in a structured way which doesn t turn the prevailing customer away.
Step one in leveraging existing customers is to tend to have a customer database.
Many retail businesses wouldn’t have this sort of resource even if they see these regular customers each day.
Smart retail businesses possess a customer database which simply not only holds customer details but as well as records every purchase to make sure that any marketing can easily be tailored onto the buying habits of them customers.
For agencies however to leverage their customer database, here are some basic tips which offer a boost:
Capture the ideal details: customer name, email address, smart phone, address, gender, age range and interests.
Source some free email software which enables you to send bulk emails without violating email requirements. These programs should help you send images and tasty fonts accustomed your online business needs.
Attain a monthly newsletter for the very first time step and start emailing and mailing it to customers. Since you will call this a newsletter, the document should be relative to creating your immediate customers. Use coupon based plans to draw them back inside the month-to-month purchase specials.
Use email to give contents of weekly specials proposed. Email is basically a more immediate and immediate term form of communication.
Good Point of Sale software will allow you to extract a database of shoppers driven by products they usually have obtained from you. Create a test campaign around a specific product or product line and trial marketing to your clients with offers tailored on their known interest. This will test the appetite with your customers for getting a tailored campaign.
Also using your sales database, look at the products which customers purchase together. This may be the data analysis reveals customers buying multiple contents of one sale which you might had not noticed before. This new knowledge can help you a lot better place products in-store. Taking into account that you know things are being bought together with some, placing them together will guide people to make your save decision.
The worth of a given customer database in a online store is only limited from the imagination and energy put on its use by the business. Beginning with some small steps, test campaigns and measure results. Be guide by these results do time for them to build a structured long-term method of leveraging the customer database for real number of your business.